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BACKGROUND:
Memory Aromas understands that your privacy is important to you and that you care about how your personal data is used. We respect and value the privacy of everyone who visits this website, https://memoryaromas.co.uk (“our Site”) and will only collect and use personal data in ways that are described here, and in a way that is consistent with our obligations and your rights under the law.
Please read this Privacy Policy carefully and ensure that you understand it. Your acceptance of this Privacy Policy is requested to use our website, order from our website or to create an account with our website.
1. Definitions and Interpretation
In this Policy the following terms shall have the following meanings:
“Account” means an account required to access and/or use certain areas and
features of Our Site;
“Cookie” means a small text file placed on your computer or device by Our Site
when you visit certain parts of Our Site and/or when you use certain
features of Our Site. Details of the Cookies used by Our Site are set
out in Part 14, below; and
“Cookie Law” means the relevant parts of the Privacy and Electronic Communications
(EC Directive) Regulations 2003;
2. Information About Us
Our Site is owned and operated by Memory Aromas.
Registered address: 32 6thAvenue Hull HU6 9PR.
Main trading address: 32 6thAvenue Hull HU6 9PR.
3. What Does This Policy Cover?
This Privacy Policy applies only to your use of Our Site. Our Site may contain links to other
websites. Please note that we have no control over how your data is collected, stored,
or used by other websites and we advise you to check the privacy policies of any such
websites before providing any data to them.
4. What Is Personal Data?
Personal data is defined by the UK GDPR and the Data Protection Act 2018
(collectively, “the Data Protection Legislation”) as ‘any information relating to an identifiable
person who can be directly or indirectly identified in particular by reference to an identifier’.
Personal data is, in simpler terms, any information about you that enables you to be identified.
Personal data covers obvious information such as your name and contact details, but it also
covers less obvious information such as identification numbers, electronic location data,
and other online identifiers.
5. What Are My Rights?
Under the Data Protection Legislation, you have the following rights, which we will always
work to uphold:
- The right to be informed about our collection and use of your personal data.
This Privacy Policy should tell you everything you need to know, but you can always contact
us to find out more or to ask any questions using the details in Part 15.
- The right to access the personal data we hold about you. Part 13 will tell you how to do this.
- The right to have your personal data rectified if any of your personal data held by us is
inaccurate or incomplete. Please contact us using the details in Part 15 to find out more.
- The right to be forgotten, i.e. the right to ask us to delete or otherwise dispose of any of
your personal data that we hold. Please contact us using the details in Part 15 to find
out more.
- The right to restrict (i.e. prevent) the processing of your personal data.
- The right to object to us using your personal data for a particular purpose or purposes.
- The right to withdraw consent. This means that, if we are relying on your consent as the
legal basis for using your personal data, you are free to withdraw that consent at any time.
- The right to data portability. This means that, if you have provided personal data to us
directly, we are using it with your consent or for the performance of a contract, and that
data is processed using automated means, you can ask us for a copy of that personal data
to re-use with another service or business in many cases.
Rights relating to automated decision-making and profiling.
For more information about our use of your personal data or exercising your rights as outlined
above, please contact us using the details provided in Part 15.
It is important that your personal data is kept accurate and up-to-date. If any of the personal
data we hold about you changes, please keep us informed as long as we have that data.
Further information about your rights can also be obtained from the Information Commissioner’s
Office or your local Citizens Advice Bureau.
If you have any cause for complaint about our use of your personal data, you have the right to
lodge a complaint with the Information Commissioner’s Office. We would welcome the
opportunity to resolve your concerns ourselves, however, so please contact us first,
using the details in Part 15.
6. What Data Do You Collect and How?
Depending upon your use of our Site, we may collect and hold some or all of the personal and
non-personal data set out in the table below, using the methods also set out in the table. Please
also see Part 14 for more information about our use of Cookies and similar technologies and
Our Cookie Policy https://memoryaromas.co.uk/pages/cookie-policy.
We do not collect any ‘special category’ or ‘sensitive’ personal data, personal data relating to
children, or data relating to criminal convictions and/or offences.
The data we collect includes information needed to process orders, which may include Name,
Phone, Email, Postal Address, Delivery Address, Billing Address and various other pieces of
information required to process your order, by law.
Where an enquiry is made, we will use your email, postal address or phone number to reply to
your enquiry.
Where you have allowed us to do so, and with specific permission, we may publish your name
and review where you have reviewed our products.
We also collect information about how you use our website, to help us to improve the user
experience, and this includes, but is not limited to IP address, geographical location, browser
type and version, operating system, referral source, length of visit, page views and website
navigation paths, as well as information about the timing, frequency and pattern of your
service use.
7. How Do You Use My Personal Data?
Under the Data Protection Legislation, we must always have a lawful basis for using personal
data.
The following non-exclusive list explains how we may use your data:
· Registering you on our Site.
· Providing and managing your Account.
· Providing and managing your access to our Site.
· Personalising and tailoring your experience on our Site.
· Administering our Site.
· Administering our business.
· Supplying our products to you.
· Managing payments for our products.
· Personalising and tailoring our products for you.
· Communicating with you.
Supplying you with information by email, phone or post that you have opted-in-to (you may
opt-out at any time by contacting us.
With your permission and/or where permitted by law, we may also use your personal data for
marketing purposes, which may include contacting you by email, telephone, text message and
post with information, news, and offers on our products. You will not be sent any unlawful
marketing or spam. We will always work to fully protect your rights and comply with our
obligations under the Data Protection Legislation and the Privacy and Electronic
Communications (EC Directive) Regulations 2003, and you will always have the opportunity to
opt-out. We will always obtain your express opt-in consent before sharing your personal data
with third parties for marketing purposes and you will be able to opt-out at any time.
Third Parties whose content appears on our Site may use third-party Cookies, as detailed below
in Part 14. Please refer to Part 14 for more information on controlling cookies. Please note that
we do not control the activities of such third parties, nor the data that they collect and use
themselves, and we advise you to check the privacy policies of any such third parties.
If at any point you wish to query any action that we take on the basis of this or wish to request
‘human intervention’ (i.e. have someone review the action themselves, rather than relying only
on the automated method), the Data Protection Legislation gives you the right to do so.
Please contact us to find out more using the details in Part 15.
We will only use your personal data for the purpose(s) for which it was originally collected unless
we reasonably believe that another purpose is compatible with that or those original purpose(s)
and need to use your personal data for that purpose. If we do use your personal data in this way
and you wish us to explain how the new purpose is compatible with the original,
please contact us using the details in Part 15.
If we need to use your personal data for a purpose that is unrelated to, or incompatible with, the
purpose(s) for which it was originally collected, we will inform you and explain the legal basis
which allows us to do so.
In some circumstances, where permitted or required by law, we may process your personal data
without your knowledge or consent. This will only be done within the bounds of the Data
Protection Legislation and your legal rights.
8. How Long Will You Keep My Personal Data?
We will not keep your personal data for any longer than is necessary in light of the reason(s) for
which it was first collected. Your personal data will therefore be kept for the period of time you
remain a customer of our company or you continue to use our website, or, where there is no fixed
period, the following factors will be used to determine how long it is kept)
9. How and Where Do You Store or Transfer My Personal Data?
We will only store your personal data in the UK. This means that it will be fully protected under
the Data Protection Legislation.
We may store some or all of your personal data in countries outside of the UK. These are known
as “third countries”. We will take additional steps in order to ensure that your personal data is
treated just as safely and securely as it would be within the UK and under the Data Protection
Legislation as follows:
We ensure that your personal data is protected under binding corporate rules. Binding corporate
rules are a set of common rules which all our group companies are required to follow when
processing personal data.
For further information, please refer to the Information Commissioner’s Office.
We will only store or transfer personal data in or to countries that are deemed to provide an
adequate level of protection for personal data. For further information about adequacy decisions
and adequacy regulations, please refer to the Information Commissioner’s Office.
We will use specific approved contracts which ensure the same levels of personal data
protection that apply under the Data Protection Legislation.
For further information, please refer to the Information Commissioner’s Office.
Please contact us using the details below in Part 15 for further information about the particular
data protection safeguards used by us when transferring your personal data to a third country.
The security of your personal data is essential to us, and to protect your data, we take a number
of important measures, including the following:
· limiting access to your personal data to those employees, agents, contractors, and other third
parties with a legitimate need to know and ensuring that they are subject to duties of
confidentiality;
· procedures for dealing with data breaches (the accidental or unlawful destruction, loss,
alteration, unauthorised disclosure of, or access to, your personal data) including notifying
you and/or the Information Commissioner’s Office where we are legally required to do so.
10. Do You Share My Personal Data?
We will not share any of your personal data with any third parties for any purposes, subject to the
following exceptions.
If we sell, transfer, or merge parts of our business or assets, your personal data may be
transferred to a third party. Any new owner of our business may continue to use your personal
data in the same way(s) that we have used it, as specified in this Privacy Policy.
In some limited circumstances, we may be legally required to share certain personal data, which
might include yours, if we are involved in legal proceedings or complying with legal obligations,
a court order, or the instructions of a government authority.
If any of your personal data is shared with a third party, we will take steps to ensure that your
personal data is handled safely, securely, and in accordance with your rights, our obligations,
and the third party’s obligations under the law, as described above in Part 9.
If any personal data is transferred outside of the UK, we will take suitable steps in order to
ensure that your personal data is treated just as safely and securely as it would be within the
UK and under the Data Protection Legislation, as explained above in Part 9.
11. How Can I Control My Personal Data?
In addition to your rights under the Data Protection Legislation, set out in Part 5, when you submit
personal data via our Site, you may be given options to restrict our use of your personal data. In
particular, we aim to give you strong controls on our use of your data for direct marketing
purposes (including the ability to opt-out of receiving emails from us which you may do by
unsubscribing using the links provided in our emails and at the point of providing your details
and by managing your Account)
You may also wish to sign up to one or more of the preference services operating in the UK:
The Telephone Preference Service (“the TPS”), the Corporate Telephone Preference Service
(“the CTPS”), and the Mailing Preference Service (“the MPS”). These may help to prevent you
receiving unsolicited marketing. Please note, however, that these services will not prevent you
from receiving marketing communications that you have consented to receiving.
12. Can I Withhold Information?
You may access certain areas of our Site without providing any personal data at all. However,
to use all features and functions available on our Site you may be required to submit or allow
for the collection of certain data.
You may restrict our use of Cookies. For more information, see Part 14 and our Cookie Policy
https://memoryaromas.co.uk/pages/cookie-policy.
13. How Can I Access My Personal Data?
If you want to know what personal data we have about you, you can ask us for details of that
personal data and for a copy of it (where any such personal data is held). This is known as a
“subject access request”.
All subject access requests should be made in writing and sent to the email or postal addresses
shown in Part 15.
There is not normally any charge for a subject access request. If your request is ‘manifestly
unfounded or excessive’ (for example, if you make repetitive requests) a fee may be charged to
cover our administrative costs in responding.
We will respond to your subject access request within 14 business working days and, in any case,
not more than one month of receiving it. Normally, we aim to provide a complete response,
including a copy of your personal data within that time. In some cases, however, particularly if
your request is more complex, more time may be required up to a maximum of three months
from the date we receive your request. You will be kept fully informed of our progress.
14. How Do You Use Cookies?
Our Site may place and access certain first-party Cookies on your computer or device. First-party
Cookies are those placed directly by us and are used only by us. We use Cookies to facilitate and
improve your experience of our Site and to provide and improve our products. We have carefully
chosen these Cookies and have taken steps to ensure that your privacy and personal data is
protected and respected at all times.
By using our Site, you may also receive certain third-party Cookies on your computer or device.
Third-party Cookies are those placed by websites, services, and/or parties other than us.
Third-party Cookies are used on our Site for helping us to understand the customer journey,
understanding how customers use our site, to serve more informed and tailored products and to
improve the experience for our customers and website visitors. For more details, please refer to
the table below. These Cookies are not integral to the functioning of our Site and your use and
experience of our Site will not be impaired by refusing consent to them.
All Cookies used by and on our Site are used in accordance with current Cookie Law.
Before Cookies are placed on your computer or device, you will be shown a message at the
bottom of the website, requesting your consent to set those Cookies. By giving your consent to
the placing of Cookies you are enabling us to provide the best possible experience and service
to you. You may, if you wish, deny consent to the placing of Cookies; however certain features of
Our Site may not function fully or as intended.
Certain features of our Site depend on Cookies to function. Cookie Law deems these Cookies to
be “strictly necessary”. These Cookies are shown in the table below. Your consent will not be
sought to place these Cookies, but it is still important that you are aware of them. You may still
block these Cookies by changing your internet browser’s settings as detailed below, but please
be aware that Our Site may not work properly if you do so. We have taken great care to ensure
that your privacy is not at risk by allowing them.
Our Site uses analytics services provided by Google Analytics. Website analytics refers to a set
of tools used to collect and analyse anonymous usage information, enabling us to better
understand how Our Site is used. This, in turn, enables us to improve our Site and the products
offered through it.
The analytics service(s) used by Our Site use(s) Cookies to gather the required information. You
do not have to allow us to use these Cookies, however whilst Our use of them does not pose any
risk to your privacy or your safe use of Our Site, it does enable us to continually improve Our Site,
making it a better and more useful experience for you.
In addition to the controls that we provide, you can choose to enable or disable Cookies in your
internet browser. Most internet browsers also enable you to choose whether you wish to disable
all Cookies or only third-party Cookies. By default, most internet browsers accept Cookies, but
this can be changed. For further details, please consult the help menu in your internet browser
or the documentation that came with your device.
You can choose to delete Cookies on your computer or device at any time, however you may lose
any information that enables you to access Our Site more quickly and efficiently including, but
not limited to, login and personalisation settings.
It is recommended that you keep your internet browser and operating system up-to-date and that
you consult the help and guidance provided by the developer of your internet browser and
manufacturer of your computer or device if you are unsure about adjusting your privacy settings.
Our Site may place and access certain first-party Cookies on your computer or device. First-party
Cookies are those placed directly by us and are used only by us. We use Cookies to facilitate and
improve your experience of Our Site and to provide and improve Our products. By using Our Site
you may also receive certain third-party Cookies on your computer or device. Third-party Cookies
are those placed by websites, services, and/or parties other than us. Third-party Cookies are
used on Our Site for Google Analytics, Google Ads and other systems that require them. In
addition, Our Site uses analytics services provided by Google Analytics, which also use Cookies.
Website analytics refers to a set of tools used to collect and analyse usage statistics, enabling
us to better understand how people use Our Site. For more details,
please refer to Our Cookie Policy https://memoryaromas.co.uk/pages/cookie-policy.
15. How Do I Contact You?
To contact us about anything to do with your personal data and data protection, including to
make a subject access request, please use the following details (for the attention of Customer
Services):
Email address: info@memoryaromas.co.uk.
Telephone number: 07801 091 901.
Postal Address: Memory Aromas 32 6th Avenue Hull HU6 9PR.
16. Changes to this Privacy Policy
We may change this Privacy Notice from time to time. This may be necessary, for example, if
the law changes, or if We change Our business in a way that affects personal data protection.
Any changes will be immediately posted on Our Site and you will be deemed to have accepted
the terms of the Privacy Policy on your first use of Our Site following the alterations.
We recommend that you check this page regularly to keep up-to-date.
This Privacy Policy was last updated on 20/08/2021.